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The TL;DR:

• Let’s Chat D2C: Top Ways to Increase Conversion on your Product Page.

• What I’m Thinking about this Week: Deals are Heating Up!

• The D2Z Podcast: In this week’s episode, I sat down with Chris Moe, Founder & CEO of Cartograph, a top-tier full-service Amazon agency specializing in CPG brands.

• App Highlight: Because, a no-code tool to personalize and test your visitors' content and messaging on-site with data from platforms like Klaviyo.

• Upcoming Events: I’m heading to ShopTalk in Vegas from March 17 to March 20. Let me know if you’re attending and want to connect!

Let’s Chat D2C - Top Ways to Increase Conversion on your Product Page

Product Benefits

Showcase the benefits of your product clearly and definitively at the top of your product page. Even consider testing replacing the product title for a quick blurb about the main benefit of the product.

Shipping Options & Speed

Show very transparently estimated shipping and delivery times.

Testimonials

Include customer reviews that you’re collecting with a tool like Okendo. Even better, collect customer attributes such as age, height, etc., that customers can use to sort and filter reviews for people who are like them.

UGC

Show off how your customers are enjoying the product.

Customer Video

Include engaging video content from your customers that keeps your site visitors on page for longer.

Return Policy

Give your potential customers peace of mind by clearly communicating the return policy for the product.

Virtual Shopping

Try before you buy with virtual try-on and augmented reality apps.

Recommended Add-ons or Bundle & Save

Boost your AOV by showing visitors what they should pair this product with. Even better, offer bundled product offerings at a slight discount to entice visitors to increase their order.

Quantity Break Discounts

Incentivize bulk purchasing with quantity break discounts.

Personalization

Leverage a tool like Because to personalize your visitors' content and messaging on-site with data from platforms like Klaviyo.

A/B Testing

Test, analyze, and iterate over and over again to continue to optimize your site experience and improve these key metrics:

• Time spent on site

• Add to cart rate

• Conversion rate

• AOV

What I’m Thinking About This Week - Deals Are Heating Up!

After a slow 2023 of deals, fundraising and acquisitions are starting to pick back up!

Poppi & Coca-Cola

According to Bloomberg, Coca-Cola is pursuing an acquisition of the beverage maker (and one of my favorite drinks) Poppi. But, they’re not the only ones. According to insider sources, all who requested anonymity, there are multiple suitors.

A deal isn’t imminent, but I wouldn’t be surprised if something happens by the end of the year. There is a track record of large corporations acquiring startup CPG brands that have a healthy alternative to one of their core products.

Tod’s & L Catterton

Tod’s is taking another crack at delisting from the Italian Stock Exchange, this time with support from L Catterton. L Catterton is increasing its stake from 10% to 36%, while the Della Valle brothers will remain majority shareholders. Delisting will allow greater autonomy regarding consolidation and faster decision-making and execution times.

Larq & Brita

Brita GmbH, the German Company founded in 1966, spun off and sold its North/South American wing to Clorox in 1988 and is currently barred from selling products under its own brand name in the Americas, but this acquisition of smart water bottle-marker Larq provides it a clear reentry into the market with an already established brand.

Mantle & Venrex

Mantle, a clean and clinical skincare product line, raised €2.8 million in a funding round led by Venrex, a London-based venture capital firm, in order to support its expansion in Germany, Europe, and its upcoming market entry in the US.

Odyssey & Rocket Beverage Group

Odyssey, a mushroom-based functional energy beverage maker, raised another $6 million in equity investment to support inventory sales and marketing expansion. This continues the trend of VCs pouring millions into independent beverage startups, especially those leveraging mushrooms and mycelium.

This Week’s The D2Z Podcast

#95 – Mastering Amazon

🎧 Listen Now 🎧

In this week’s episode, I sat down with Chris Moe, Founder & CEO of Cartograph, a top-tier full-service Amazon agency specializing in CPG brands. Specifically, we explored the following:

💰 Chris’s wealth of knowledging on navigating the complexities of Amazon, product reviews, omnichannel, consumer behavior, and more to scale revenue.

📲 The importance of leveraging technology and testing.

😎 The challenges and triumphs of agency growth and management.

🚀 The top things any brand on Amazon needs to be doing in 2024!

App Highlight - Because Intelligence

What is it: CRO, AB Testing, Merchandising, Website Personalization.

Differentiator: Because is a no-code platform to help Shopify merchants increase conversion through a dynamic website experience. Create and AB test text and image-based content across your entire pre-purchase journey (home page, PDP, PLP, and cart). Personalize your on-site funnel using data from Klaviyo, Yotpo, Loyalty Lion, Recharge, Skio, Octane, and more. Also integrates with Rebuy smart cart. Trusted by over 1,000 Shopify merchants like Tom Brady's TB12, Hello Kitty, Chomps, and Duke Cannon.

Starting Price: 14-day trial and then pricing based on the level of support needed (self-service versus dedicated account manager). 

How we use it: Dynamic website content for shipping, promotions, upsells, cross-sells, bundles, BOGO's, reviews, USP's, and more all powered by data from your existing tech stack. AB test what CRO experiments convert best throughout your entire on-site funnel. Here are a few examples:

• Personalize your site to loyal customers to call out their tier name and point to the $ threshold. 

• Personalize your site to subscribed customers to tell them to log in, manage their subscription, and prompt upgrade to a subscription to 2-time purchasers who haven't yet subscribed. 

• Show a WELCOME discount code to your Never Purchased segment. 

• Personalize your site to site visitors based on Octane (or other) quiz results to change things like hero image (like changing the model based on skin type). 

• Schedule promotions to run across top bars, badges, PDP, and in cart messaging with an automatic start and end date 

Here's a walkthrough video of Because. 

Upcoming Events

I’m heading to ShopTalk in Vegas from March 17 to March 20. Let me know if you’re attending and want to connect!

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