The TL;DR:

• Let’s Chat D2C: Shopify Editions’ Summer ‘24 Release!

• App Updates & Highlights: Gorgias Convert.

Let’s Chat D2C - Shopify Editions’ Summer ‘24 Release!

Shopify compiled a list of over 150 product updates that have launched or are launching soon on its platform. Let’s dive in!

The TL;DR - What You Need to Know

🔎 Lots of new merchandising and search capabilities, including product bundles on the Shop App and a new product taxonomy, in order to improve discoverability, improve conversion rate, and increase AOV.

🛍️ A big emphasis on selling in-store and providing an integrated commerce experience for merchants and customers alike.

🛒 B2B is where Shopify continues to invest heavily in features and functionality only available to Plus plans, providing a new major differentiation between its core plans and Plus plan.

🌍 Shopify Markets Pro is now Managed Markets and comes with many updates that make internal expansion into new markets easier with auto-translations, new payment methods, better handling of duties and taxes, and more.

💳 Split shipping in checkout is here! Show customers when an order will be split into multiple shipments and let them choose the lowest price, the fastest delivery, or custom shipping options. Then, capture payment per fulfillment.

🚀 Exclusive to Plus, Checkout Blocks is now free and enables merchants to create customized checkouts with no code.

🤖 Additional AI capabilities, including an AI-powered media editor on your mobile device to instantly transform photos into professional product images.

💰 A new and improved Shopify Audiences, exclusive to Plus, that doubles your retargeting audiences and increases your orders for every marketing dollar you spend. Shop Campaigns can now be run across Meta and Google.

😎 Exclusive to Shopify Plus, showcase unique galleries, descriptions, and URLs for multiple options of a product under one parent listing. This eliminates the need to create workaround solutions to have unique URLs for different color and sized products for SEO purposes.

📦 Easily manage your retail store locations and operate them as mini-fulfillment centers.

👨‍💻 50+ Developer updates with a heavy emphasis on APIs, extensions, and better developer tooling.

I partnered with Gorgias to bring you an exclusive tutorial guide on leveraging their new product Convert to increase conversions by 15%

I’ve already onboarded 3 brands to Convert, including Sofía Vergara’s beauty brand toty, and the results have been amazing:

• Reduced bounce rates

• Increased AOV

• Personalized and engaging shopping experience

The full bootcamp includes YouTube video tutorials, a comprehensive resource pack, 12-page detailed guide, and a 7-day email series with daily tips and tricks!