One Showdown & One Predicament

The TL;DR:

• You need to be doing weekly discovery calls with your best customers!!!

• Shopify app companies continue to encroach on each other’s territories - when will they stop playing nice and force us to choose by removing their integrations?

• The D2Z Podcast: Invest in building your brand! It will open so many opportunities for you and stretch your capabilities.

• App Highlight: Because Intelligence. Add dynamic text elements and icons at scale across SKUs and increase conversion rate in days with a drag-n-drop, no-code editor

• Download my presentation from Malomo’s Summerfest about zero & first-party data, segmentation & personalization, and where transactional messaging fits in.

Let's Chat D2C - Talking with your Best Customers

“Choose 1 – $500k cash or dinner with Jay-Z. Which do you choose?”

Quite the predicament.

Funny enough, neither of those options may be as valuable as this – discovery calls with your top customers.

Segment your database in Klaviyo (based on orders and revenue), then reach out to those customers.

Dig into their reasons for buying from you repeatedly, what you do well that they wish you did more of, ask for ideas and honest feedback for improvement, and more. Give it a shot!

What I'm Thinking About This Week

There’s not room enough for the two of us in this town… or is there?

We’ve seen Shopify's technology partners (and software giants) start to encroach more and more upon each other’s territory.

• Yotpo releasing a subscription app vs. Recharge

• Attentive launching their own email product vs. Klaviyo

• And the list goes on

At what point do our technology partners stop playing nice with each other and don’t integrate anymore, essentially forcing us to choose between one or the other?

It will be an interesting showdown. We always choose to go with the best-in-class solutions in each category vs. an all-in-one platform, so it’s something I’m watching closely.

This Week's The D2Z Podcast

Personal Branding, Building Teams, Cultivating Culture with Lewis Schenk

🎧 Listen Now 🎧

The most important investment you can make – is yourself.

Lewis Schenk, a 3-time founder & entrepreneur from the land down under (Australia) talks about the power of personal branding and building your online presence.

We discuss entrepreneurship, cultivating a mindset that embraces and learns from failure, the correlation between business and sports, personal branding tips, and building a team and culture.

We explore:

👨‍💻Remote and Global Teams

😎Growing Business Through Referrals

🎥What You Can Accomplish Through Personal Branding

Interesting Note: Recent surveys show that 47% of people open emails based solely on the subject line. Make sure your subject lines POP!

Listen Now

App Highlight - Because Intelligence

❓What is It: Add dynamic text elements and icons at scale across SKUs and increase conversion rate in days with a drag-n-drop, no-code editor.

🏅Differentiator: Show cross-sells, up-sells, promos, inventory stock, unlock free shipping status, product sizing & fit, and more. Nudge site visitors to checkout faster with clear info on product pages. → Add content on your product pages and increase conversion rates.

Display messages dynamically using product collections, tags, price, stock, cart value, and visitor data like geolocation and UTM params → Shopify merchants get 14% or more conversions with Because in the first two weeks.

💰Starting Price: $299/mo

🚀How we use it: Display product page messages dynamically based on rules you set, so they show up when and where you would like.

Most often, site visitors leave a product page with more questions than answers. Because lets ecommerce stores add unique info on every product page and create amazing shopper journeys. This gives visitors a nudge to check out faster with clear info on product pages.

Because it’s a no-code app with a library of “Canva-like” banner templates and a clean interface, you can go live in just a few clicks.

Ready to just get started? Download the app here!

Download the App

Upcoming Events

Last week was hectic, being in New York for three days for GrowNYC and then two days in Indianapolis for Malomo’s SummerFest, so I am doing no events next week!

But, here is the presentation I gave at Malomo's SummerFest about zero & first-party data, segmentation & personalization, and where transactional messaging fits in.

Get the Presentation

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