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- Meta and Amazon’s Partnership for Social Commerce
Meta and Amazon’s Partnership for Social Commerce
And an Automation Power Kit for BFCM
Brandon Amoroso
12 Nov
The TL;DR:
Let’s Chat D2C: Meta and Amazon’s Partnership for Social Commerce bringing BWP natively into Facebook and Instagram!
Automation Power Kit for BFCM: I've teamed up with Gorgias to bring you a set of incredible resources that can transform your Black Friday and Cyber Monday. 🔥
What I’m Thinking about this Week: Let me send you 3 quick wins for your brand for BFCM and How AI is creating a more human-like CX.
The D2Z Podcast: In this week’s episode, I sat down with Oisin O’Connor, Co-Founder & CEO of Recharge, a subscription commerce platform. This one takes a look behind the scenes on the entrepreneurial journey and is one of my favorite episodes yet.
App Highlight: Gorgias Automate automates simple inquiries to allow your team to focus on more personalized customer care.
Upcoming Events: I’m in Deer Valley 11/16-11/24, Austin 11/27-11/28, and WIN Expo in Sonoma 11/29-11/30. Let me know if you want to connect!
Also, you can now easily share this newsletter with a friend! As you refer, you earn:
3 Referrals: A Free Tech Stack Audit
5 Referrals: A Free Website Audit
10 Referrals: A Free 30-minute Consulting Session
Let’s Chat D2C - Meta and Amazon Partnership for Social Commerce
Meta and Amazon have teamed up to allow customers to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps.
Customers, after linking their Meta account to their Amazon account, will be able to see:
Real-time pricing
Prime eligibility
Delivery estimates
Product details
The in-app shopping feature will also be available for select products advertised by independent sellers on Amazon’s storefront.
Partnership Implications
Better targeting and optimization of ads, as well as the ability to adjust messaging and products based on whether or not the user is a Prime member.
Better conversion rates due to the fast checkout process.
The partnership also completely bypasses any challenges with Apple’s App Tracking Transparency policy, providing a true closed-loop performance engine.
Meta has pushed its Shops sellers to use its own checkout experience where they charge processing fees on those sales (except for shops powered by Shopify, then Shopify charges them), but with this deal, Meta will not be charging processing fees. This could be negatively impactful to Shopify as they make 80+% of their revenue from payments, and this partnership gives Amazon the payment volume.
Amazon is also a winner here as they’ve tried to build their own social platform in the past to facilitate this behavior but were never able to get it off the ground.
Meta provides the discovery platform with an audience and Amazon provides the commerce and logistics. A win-win for customers.
TikTok Shop is in direct competition with this partnership as it focuses on becoming a vertically integrated solution. We’ll see which strategy pays off in the long run!
Automation Power Kit for BFCM
I've teamed up with Gorgias to bring you a set of incredible resources that can transform your Black Friday and Cyber Monday. 🔥
You know how BFCM goes: you squeeze a whole month's work into four days of putting out fires while keeping customers happy and your team barely afloat. It's the time when you and your team are looking for a life raft. 🚣♂️🔥
Well, we've got one for you.
Cut your ticket volume down by 50% and unlock the full potential of Gorgias Automate with Brandon Amoroso's Automation Power Kit.
This easy-to-follow guide shows you how you can use Automate to set up essential systems that will help your team save time, automate up to 30% of your tickets, and create better customer experiences overall.
The Automation Power Kit gives you access to:
🪜 A comprehensive step-by-step guide
☑️ A set-up checklist
📝 A collection of handy response templates
📺 A 30-minute video tutorial
👀 Check it out and learn everything you need to know to prep for BFCM, including tactical ☑️ checklists & 📅 timelines.
Get your Power Kit here 👉 https://partner.gorgias.com/Automation-power-kit
What I’m Thinking About This Week - FREE BFCM Quick Wins Audit and How AI is Creating a More Human CX
Want to maximize your brand’s BFCM sales? Reply to this email if you’re interested in me taking your website through an audit and providing three quick wins you can easily implement before the big weekend!
How AI is Creating a More Human CX
In 2023, it became clear that to thrive, brands must see Customer Experience (CX) as a revenue-generating channel, not just a problem-solving one. The key to a successful BFCM? Supercharge your customer support with automation!
For example, at toty, a beauty and skincare brand by Sofia Vergara, automation helped them raise their CSAT score to 4.67, get their first response time down to 1.24 hours, and resolution time at four hours.
The secret sauce for BFCM success? It's all about supercharging your customer support!
Fast Answers = Happy Shoppers
Orders, product info, and shipping? Let automation do the legwork!
When it gets tricky, like refunds, trust your real-life heroes.
Why go all-in on automation? Because it unleashes:
Super-agent skills for top-priority tasks
Smiles on your customers' faces
A rocket-fueled Lifetime Value (LTV) and surging revenue 🚀
This Week’s The D2Z Podcast
#82 – Building a High-Growth Tech Company with Oisin O’Connor, Co-Founder & CEO of Recharge
🎧 Listen Now 🎧
In this week’s episode, I sat down with Oisin O’Connor, Co-Founder & CEO of Recharge, a subscription commerce platform. This one takes a look behind the scenes on the entrepreneurial journey and is one of my favorite episodes yet. Specifically, we explored the following:
💰 The monetary importance of understanding not just the surface-level problems that customers bring to you but also being able to innovate towards what customers don’t even realize they will benefit from.
📲 The need to adapt organizational structure as your business continues to grow in headcount.
😎 The pivotal role of founders in shaping a company’s culture.
🚀 Maintaining alignment within a growing company and retaining talent.
App Highlight: Gorgias Automate
Gorgias Automate automates simple inquiries to free up your team to focus on more personalized customer care.
Order Management: Shoppers can track, cancel, return orders, and report issues easily.
Quick Responses: Provide simple answers to common purchase-related questions across various channels.
Flows: Not a chatbot, but automated Q&A conversation scenarios for personalized guidance and recommendations.
Article Recommendations: Automatically suggest relevant articles from the Help Center in response to chat or email inquiries. Shoppers can quickly find solutions, and if not resolved, a ticket is created.
Autoresponders: 3 email autoresponders:
Auto-close spam emails
Send tracking information emails
Respond to return-related requests via email
Automate Performance Dashboard: Track the impact of Gorgias Automate, including automation rate and ticket handling by agents, in the Statistics section. Gain valuable insights about issue reports, automation usage, and more.
Upcoming Events
I’m in Deer Valley 11/16-11/24, Austin 11/27-11/28, and WIN Expo in Sonoma 11/29-11/30. Let me know if you want to connect!
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