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- Last-Minute Cyber Monday Tips + Tricks
The TL;DR:
Let’s Chat D2C: Last-minute Cyber Monday tips & tricks
What I’m Thinking about this Week: How to avoid the post-BFCM lull.
The D2Z Podcast: In this week’s episode, I sat down with Jared Mintzlaff, fellow 30u30 Miami recipient and Founder of Nifty Bridge, a Shopify app designed for Shopify merchants focusing on VIP and Loyalty experiences, to chat about all things customer loyalty.
App Update: The highly requested gift subscriptions functionality is now live on Recharge, just in time for the holidays!
Upcoming Events: I’m in Austin from 11/27-11/28 and at WIN Expo in Sonoma from 11/29-11/30. Then, I’ll be back in Miami on 12/7 for the rest of the year.
Also, you can now easily share this newsletter with a friend! As you refer, you earn:
3 Referrals: A Free Tech Stack Audit
5 Referrals: A Free Website Audit
10 Referrals: A Free 30-minute Consulting Session
Let’s Chat D2C - Cyber Monday Tips & Tricks
Black Friday has come and gone, and maybe you’re not overwhelmed by the results but fear not, Cyber Monday is tomorrow!
Website
Didn’t have time to set up a special landing page for Cyber Monday? At a minimum, make sure your header bar highlights the special offer as well as the hero image on your home page.
This copy and creative needs to prominently feature your products, the sale, any rules and requirements where the sale is, and also direct people where to go to purchase your products.
Pro-tip: Include a countdown timer on your website and in your emails emphasizing the urgency that customers need to act now!
Promotion Structure
Your Cyber Monday promotion can be DIFFERENT than your Black Friday promotion, but please do NOT make it BETTER than your Black Friday promotion. This will result in a litany of customer complaints and returns.
Increase AOV
Create a multi-tier progress bar in your cart where customers unlock certain perks or gifts when they reach order value thresholds. Check out some inspiration from Rebuy here.
Convert Never Purchased Contacts
Create a segment in your email/SMS marketing platform of all contacts who have never purchased from your brand and send them a special offer OR extend the sale to Tuesday night just for them!
Customer Social Activation
Encourage your customers to share their shopping experience on social media and use their unique referral link to promote the offer to their friends.
What I’m Thinking About This Week - Avoiding the Post BFCM Lull
The holiday shopping craze doesn’t stop with BFCM, but typically, brands see sales slow down significantly once their best offers end, so it’s critical to have a promotional calendar through the rest of the year to ensure you don’t suffer a crazy dip to end the year.
Shipping Deadlines
Ask your operations team what the cutoff dates are for customers to receive their orders by Christmas and the New Year, then send your customers reminders of when these dates are coming to increase the urgency around when they need to purchase.
Make sure you can abide by these dates, though. You don’t want to promise customers that they will receive their order by Christmas and NOT deliver.
Gift or For Yourself?
Assuming you read this newsletter every week, you have a post-purchase survey set up with Fairing or Okendo that asks customers whether their order is for themselves or if it was bought as a gift.
For customers who ordered for themselves, target them with marketing messages incentivizing them to give the gift of your brand to someone else for the holiday season.
For gift givers, promote them to buy your product for themselves!
Launch New Products
The period after BFCM but before Christmas is a great time to launch new products and can help customers return to your website even when you’re not offering a steep discount.
Keep the Promo Going
Why stop at BFCM? Keep the promos going.
This Week’s The D2Z Podcast
#84 – Mastering Loyalty Programs and Customer Engagement with Jared Mintzlaff
🎧 Listen Now 🎧
In this week’s episode, I sat down with Jared Mintzlaff, fellow 30u30 Miami recipient and Founder of Nifty Bridge, a Shopify app designed for Shopify merchants focusing on VIP and Loyalty experiences. Specifically, we explored the following:
💰 Measuring the success of loyalty programs, including customer retention, LTV, referral rates, customer adoption rates, and more.
📲 The frustrations surrounding generic loyalty programs.
😎 The elements that make loyalty programs effective and their pivotal role in building enduring customer relationships when executed well.
🚀 Building the framework for customer loyalty from day one and constantly testing and iterating for long-term success.
App Updates - Recharge Gift Subscriptions
The highly requested GIFT SUBSCRIPTIONS functionality is now live, just in time for the holidays!
Grow revenue through gifting - this can represent up to 80% of processing during peak sales periods like holidays and BFCM.
Gift recipients can redeem a gift without entering any payment details and fully manage their own subscription experience.
Empower shoppers to gift subscriptions without 3rd party integrations, custom development, or compromised UX.
Increase loyalty - expose new customers to products by allowing existing customers to act as brand advocates.
Upcoming Events
I’m in Austin from 11/27-11/28 and at WIN Expo in Sonoma from 11/29-11/30. Then, I’ll be back in Miami on 12/7 for the rest of the year. Let me know if you want to connect!
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