Free BFCM Checklist 📝

The TL;DR:

• Let’s Chat D2C: I created a BFCM checklist covering everything you need to do before, during, and after BFCM to maximize AOV and LTV!

• What I’m Thinking about this Week: Leveraging AI in Customer Service with Gorgias.

• The D2Z Podcast: In this week’s episode, I sat down with Andrew Case, Co-Founder of NoonBrew, a digitally native superfood tea brand.

• App Highlight - Tactiq: A new tool that we’re leveraging for all Electriq meetings to improve efficiency.

• Upcoming Events: A few are in the hopper for Miami and LA!

Random tip: I structure my to-do list into three sections, what I need to do today, what I need to do this week, and what initiatives I can work on when I have free time.

Let’s Chat D2C - BFCM Checklist

BFCM is the busiest time of the year in ecommerce. Make sure you’re setting yourself up for success with my BFCM Checklist.

What I’m Thinking About This Week - Leveraging AI in Customer Service with Gorgias

I've been asking everyone on The D2Z Podcast how they are using or plan on using AI in their business, and the vast majority see the opportunity to drive revenue by improving the customer experience via more personalized support, messaging, offers, etc.

You already see it happening in the results brands like GLAMNETIC generated with Gorgias AI tools, automating up to 30% of their customer service activity.

At a minimum, there's no reason a support team member should have to answer "where is my order" tracking questions. But AI can also help augment customer service agents when upselling to customers by providing more relevant recommendations based on past purchasing behavior.

AI offers an opportunity to automate customer support and increase revenue and profitability with no additional cost!

Automation Add-On Playbook

I’m working with the Gorgias team to put together a playbook for successfully implementing AI into your customer service workflow. Stay tuned for more, but here’s a sneak peek:

• Auto Responses: Answer “Where is my order” questions automatically without any customer service involvement.

• Personalized answers: Let Gorgias auto-generate responses to your customers that all your customer service team has to do is approve or slightly modify.

This Week’s The D2Z Podcast

#69 – Exploring the Journey of NoonBrew

🎧Listen Now 🎧

In this week’s episode, I sat down with Andrew Case, Co-Founder of NoonBrew, a digitally native superfood tea brand. Specifically, we explored the following:

💰 New product development to increase LTV

📲 Customer surveys to validate product effectiveness and “surprise and delight” tactics

😎 How to delegate and scale your team

🚀 AI in ecommerce, from creative production to content creation

App Highlight – Tactiq

Tactiq is a new tool we’re implementing into Electriq’s processes, providing real-time transcription and note-taking for all virtual meetings.

❓ What is It: Transcription tool for Zoom, Google Meet, and MS Teams

🏅 Differentiator: Generates meeting summaries, action items, and agendas for the next meeting that can easily be shared via integrations with Google Docs, Slack, and more.

💰 Starting Price: Free!

🚀 How we use it: All of our meetings.

Upcoming Events

Have some events being planned for Miami and LA, so stay tuned!

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