- Think Z
- Posts
- My New Tech Stack Inclusions
The TL;DR:
How is ANYONE still on Mailchimp? I’ll migrate you from your legacy tech platform to the modern, ecommerce-specific version of it (i.e., Mailchimp to Klaviyo/Attentive) FOR FREE.
The D2Z Podcast: We bought a newsletter! In this week’s episode, I sat down with Parker Amoroso, co-founder of SCALIS, to chat about the recent acquisition of Apex, a 200K subscriber newsletter providing internship and early career opportunities to students entering the workforce.
App Updates & Highlights: After publishing my tech stack guide a few weeks ago, we have made some changes! Windsor has been acquired and is shutting down, but I’ve also added Aument, Because, and Platter to the mix.
Upcoming Events: ChargeX in San Diego 4/29-5/1!
Let’s Chat D2C - How is ANYONE still on Mailchimp?
Legacy Tech Still Has Market Share
If you’re still using one of these legacy solutions, I’ll migrate you for free to an ecommerce-specific platform of your choice. Specifically:
Mailchimp —> Klaviyo or Attentive
Zendesk —> Gorgias
This Week’s The D2Z Podcast
#98 – Scaling Success: Apex, SCALIS’ recent acquisition
🎧 Listen Now 🎧
In this week’s episode, I sat down with Parker Amoroso, co-founder of SCALIS, to chat about his recent acquisition of Apex, a 200K Subscriber newsletter providing internship and early career opportunities to students entering the workforce. Specifically, we explored the following:
💰 Rising costs of acquisition and a need for brands to diversify their media spend (if you’re a brand and want to advertise on Apex, let me know!)
📲 Growing an email list organically!
😎 The synergies between Apex and SCALIS, including technology opportunities that are now possible.
🚀 Strategically acquiring a business in the very early stages of your own business
What is it: Pricing & Promotion Platform.
Differentiator: A platform designed for smarter product pricing. Within minutes, Aument's Shopify integration provides precise pricing recommendations for your products, taking into account seasonality, business and inventory needs, and cost changes. It utilizes your historical data (orders, pricing, inventory, COGs, etc.) to ensure prices are dynamic and tailored at the SKU level.
Starting price: Begin with a 1-month pilot, offering a money-back guarantee, followed by a starting rate of $499/mo for up to 4,000 monthly orders.
How we use it: Set the best SKU-level prices, plan promotions in advance, and forecast demand after price changes to project profit goals.
What is it: CRO, AB Testing, Merchandising, Website Personalization based on Klaviyo data and more
Differentiator: Because is a no-code platform to help Shopify merchants increase conversion through a dynamic website experience. Create and A/B test text and image-based content across your entire pre-purchase journey (home page, PDP, PLP, and cart). Personalize your on-site funnel using data from Klaviyo, Yotpo, Loyalty Lion, Recharge, Skio, Octane, and more. Also integrates with Rebuy smart cart. Trusted by over 1,000 Shopify merchants like Tom Brady's TB12, Hello Kitty, Chomps, and Duke Cannon.
Starting Price: 14 14-day trial and then pricing based on the level of support needed (self-service versus dedicated account manager).
How we use it: Dynamic website content for shipping, promotions, upsells, cross-sells, bundles, BOGOs, reviews, USPs, and more, all powered by data from your existing tech stack. A/B test what CRO experiments convert best throughout your entire on-site funnel. Here are a few examples:
Personalize your site to loyal customers to call out their tier name and point to the $ threshold.
Personalize your site to subscribed customers to tell them to log in and manage their subscription and prompt upgrade to a subscription to 2-time purchasers who haven't yet subscribed.
Show a WELCOME discount code to your Never Purchased segment.
Personalize your site to site visitors based on Octane (or other) quiz results to change things like hero image (like changing the model based on skin type).
Schedule promotions across top bars, badges, PDP, and in-cart messaging with an automatic start and end date.
Here's a walkthrough video of Because.
What is it: Platter is a Shopify theme and app bundle designed to help build high-converting Shopify storefronts.
Differentiator: They have natively built 40+ categories of app functionality around marketing and conversion into one product bundle, unifying your tech stack, support teams, and costs. Additionally, they provide CRO best practices around increasing your conversion rate and average order value so you can make more money and save more money by using Platter.
Price: Starts at $499/mo
How we use it: Improving conversion rate, average order value, and profitability
Empower non-technical teams to customize their Shopify store and build sections
Implement powerful features for up-selling and cross-selling
Utilize advanced commerce functionalities, like Mix & Match Bundling and Checkout Extensions
Simplify operations and reduce reliance on 3rd party apps and agencies
Upcoming Events
I’m heading back to San Diego for ChargeX 2024! The conference is 4/29-5/1, but I’ll be in town 4/27-5/4, so let me know if you’re in the area and want to connect.
Electriq is one of three finalists for Reacher’s Partner Excellence Award, which recognizes a Recharge agency partner who led the pack over the last year in terms of engagement, merchant focus, execution, and results! Excited for that, and congrats to the team!
Easily share this newsletter with a friend! As you refer, you earn:
3 Referrals: A Free Tech Stack Audit
5 Referrals: A Free Website Audit
10 Referrals: A Free 30-minute Consulting Session
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